PRODUCT LAUNCH FORMULA 4
If you have a product that is not selling as much as you want it to sell or it is just too difficult to sell, because of the amount of information your client needs to know about your product before making their buying decision, you need Product Launch Formula.
I usually do not recommend products unless I am 100% confident they work. How do I know if a system works?
I buy the product, use it myself, test it in multiple of my own companies as well as my partner companies and based on my results I will either trash the product, leave it alone or recommend it.
Before you read on why and how his product works for me. Note that this product usually sells for $2000 - $3000 for the course. Now you dont have to buy it to use it, the free videos that are used to promote Product Launch Formula are enough to give you the general concept, you can then Google for tips or ask me for quick me tips on how it works if you cant afford it.
If you can afford it will save you hundreds of research hours, and you can make money faster.
Anyway, here is why this product works for me and will work for anyone else who uses it. You see Shopping Cart Elite has many competitors, I counted about 50 of them. About 95% of them are complete garbage. I personally spent hundreds of hours before we started Shopping Cart Elite in 2007 to research my competitors, you can view it here eCommerce Shopping Cart Review.
Now here is where the problem is, in order for me to convince someone on why we are better than the 95% of the garbage software companies out there, I would have to spend 6 hours on the phone with that person explaining everything. The chances of conversion at the point is extremely low because the explanation becomes what I call information overload. 95% of what I will say past 10 minutes into the conversation will go into one ear and out the other.
If I keep my explanation to 10 minutes, that is not enough time to convince the person. So how do I properly pass 6 hours of information to my prospect?
This is where the Product Launch Formula comes in.
I first write out my 6 hour sales pitch on paper
Then I will trim it down into a 2 hour sales pitch by removing the non-important parts of my sales pitch
Then I will give it to a professional script writer and have trim it down to a 40 minute sales pitch
Then I will get my animator along with a script writer to create a story line out of my sales pitch and break it up into a 40 minute sales pitch
The 40 minute sales pitch will be then broken down to three 15 minute videos which make up a story line or some people call it an infomercial
Then I will deliver those videos throughout a 2-3 week period instead of all of them at once to my prospects
This makes the whole experience pleasant to the prospect because it is well prepared and it becomes an entertaining movie trailer about a product that they are interested in instead of a boring pitch fest.
I find this method simply amazing on delivering a very long sales pitch into a very short, informative and entertaining one.
But it doesnt only work for me, how do you think Apple became so successful with a product that didnt even exist in the marketplace prior to their release (iPhone and iPad)? They use the same Product Launch Formula to release their iPhones, iPads, Mac Book, etc.
Do you find it a coincidence that the iPhone releases on the same week every single year, year after year. Do you find it a coincidence that you keep hearing about the iPad 2, one year before it is released?
This will work for any kind of product, even your physical goods that you are selling on your website or kind of services that you are selling.
Have you considered on why you hear about new product releases 6-12 months before they are released? Consumer Electronic Show hosts the biggest electronics product launch show and companies such as Sony, Microsoft exhibit every year.
Even though no one is as successful as Apple when it comes to product launches, for reasons I will not discuss here, but the fact stays that all the big companies do launches year after year.
There is one very important lesson that I found when using Product Launch Formula. In order for your company to be in business you to have to stable sales, but in order for your company to expand year after year, you need to release products using product launches.
This means coming out with your own product or getting a 1 month exclusive in advance on a certain product that you distribute or having a company make an exclusive product just for you or just launch a special sale for the products you already carry etc.
If you want a nice cash injection in your company whenever you need one, you need to do product launches. Selling products your traditional way and product launches are completely different from one another.
WATCH THE PRODUCT LAUNCH VIDEO NOW
So bottom line is, go ahead and watch his videos before they go offline. If you do have a product that you need to launch or if you are curious to learn how this whole thing works. Before you buy it, make sure you use my link below to buy it. Yes it is an affiliate link however I will give you something for using my link
WATCH THE PRODUCT LAUNCH VIDEO NOW
By using my link to purchase it, I will include:
I will give you my personal tips on what to be prepared for on launch day so you dont end up having issues that I encountered.
I will also give you access to my script writer, my animator and my web designer who does my personal product launches.
If you are curious to see how my product launches looks like, check the Wheel and Tire launch we did this year. (You need to opt-in)
I will guide you on how to properly launch your first product.
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JEFF WALKER VIDEOS
CORE ELEMENTS: THE "NO FAIL" LAUNCH
YOUR SEED LAUNCH (AND BEYOND)
"THE PRODUCT LAUNCH BLUEPRINT"