How Effective Is It to Advertise on Social Media?
Today, you shouldn’t be asking yourself whether or not social media advertising is effective, but rather, “How do I advertise on social media?” Its effectiveness has long been proven and is only further justified by the fact that all of your competitors are advertising there. It’s honestly a miracle that you haven’t yet been swallowed up by them. That being said, you probably still haven’t jumped on the bandwagon of advertising on social media because you still question its effectiveness. Not to worry, though. We’re here to put an end to that.
Social Media Advertising Effectiveness
When social media platforms had first become a thing, the majority of people just thought that it would be hit for a short period of time and then it would gradually lose its wave. However, that couldn’t be further from the truth and the key reason for that is the fact that it keeps evolving. What once was just a way to communicate with friends has now become, in addition, a powerful way of connecting with potential customers. Traditional advertising, on the other hand, has seen a huge decline and with good reason. With it, you aren’t able to make the analysis that you can with online advertising, therefore, you most likely aren’t targeting the most accurate group of people, let alone targeting any group in particular at all, which also leads to the fact that you’re most likely not even making nearly as much of an ROI as you could be. This is the perfect segway for the next few points. One of them includes their self-learning algorithms. It’s crazy to think the items that you’ve saved in your cart at one point or another, casually end up as ads on your favorite social media platform. This proves to show that they not only help you advertise to those who have already considered buying from you, but it also gathers enough data for you to be able to offer specific items to certain people based on their online habits. Another advantage is the fact that insights are measurable. Not only that but seeing those insights has never been easier thanks to all of the tools offered today. In addition, social media platforms provide you with advanced targeting features. After you’ve done some research on the audience, all you have to do is input and implement all of the data that you’ve gathered into the solution. There are also so many different options in regards to targeting. For instance, you can target based on a simpler option such as demographic or something more complex such as the interest. In other words, there’s so much to choose from. Last but not least, advertising on social media allows you to try different things out without completely going bankrupt. By figuring who to target and how you’re optimizing your ad content in order to see the biggest ROI possible. Creating the ad itself is actually so much cheaper than creating a traditional advertisement. Therefore, if you don’t have an unlimited budget and yet want to make sure that the money that you do spend sees a return, then advertising on social media is your way to go.
Hopefully, you now find advertising on social media an effective form of marketing and now you’re ready to take the next steps. Today, we’ll show you an outline of how to advertise on Facebook as it’s one of the most popular platforms to advertise on, let alone the fact that it boasts the largest user base at around two billion people.
How to Advertise on Facebook
First things first, you need to make a Facebook business page. This is what will let you into the Ads Manager. The first step requires you to select the objective of your choosing. There are many to choose from, so thankfully you don’t need to come up with anything on your own. Now, before you take any additional steps forwards, now’s the time to really get to know your customers that way you know their common interests. Then, move forward by taking advantage of their targeting options such as geographic, demographic, and behavioral. The great part is that you’re able to combine them! Next, you need to select your ad format. There are a variety of formats to choose from such as photo, video, carousel, slideshow, and collection ads. In addition, take advantage of their Creative Hub, as it lets you get inspired by actual ads in a variety of formats as well as create your own within it. As soon as you’ve made your selection, be sure that you know the specifications of the format that you’ve chosen as you don’t want low quality or distorted visuals. In addition, make sure that the content that you’ve put in it is relevant as you’ll actually receive a relevance score for it. The higher it is, the less you pay, therefore, the lower your score, the more you end up paying for the CPC, or cost-per-click.
When talking about Facebook advertising, it’s important to talk about the auction as winning it is what’s going to bring your ad campaign to life. Keep in mind that the winner is given to the one with the highest “total value”, which is actually a compilation of these three key parts: the advertiser bid, ad quality and relevance, and the estimated action rates.
Last, but not least, it’s important that you not only test out several ads prior to putting your budget into the real thing but also to track it once it’s live. You need to constantly optimize your ad to make sure that it remains relevant and attractive to your target audience. In fact, don’t forget to monitor what happens once the user has left the platform. In addition, you want to shield yourself from those nasty human-like bots whose sole goal in life is to eat up your entire advertising budget. Thankfully, though, there are solutions like ours that do just that. In fact, that’s exactly what TEA specializes in; threat and engagement analytics. If you are interested in learning more, visit our site.