4 Notable Social Media Advertising Campaigns
Advertising on social media can be scary from the start, but if done properly, the results can be huge. Many, however, are still afraid to begin because apart from the complexity, they also just don’t believe that they can turn it into a positive ROI. We’re here to show you otherwise by outlining a few social media advertising examples. These companies started out at ground zero, worked their way up, and now find themselves in some of the leading positions in their specific industry. The beauty of it is that they didn’t do it by shelling out some excessively large amount of money. On the contrary, they ran successful marketing campaigns with a budget that they set on their own. All they had to do was be creative and target the right audience in the most relevant way possible. In other words, they learned to maximize their budget in order to make the most out of it. Therefore, without further ado, here are four profitable social media advertising campaigns that you can learn from.
Social Media Advertising Examples
TVibes
TVibes is an application that lets users make their own TV channels with the help of their own mobile videos. They are especially known for letting users select the audiences of their choosing to look at channels. They created a Facebook campaign that encouraged users to use their app in order to store videos on their mobile devices, which in turn, established a set of users who are both loyal and engaged to the app. They chose Facebook because it’s an intuitive social media network for lead generation, therefore, it allowed them to try to get more sign-ups as well as followers.
By integrating Facebook into their app, it made it simple for followers to make accounts, log in, and then test out the channels that their friends had made. This was made possible by boosting signups that were based on targeted audience groups via mobile app install ads. They broke down their audiences based on how they reacted to video ads along with the help of lookalike audiences, audiences similar to your most valuable ones, which in turn, optimized their campaign.
Their result was that of a 50% increase of new app installs, a 10% greater loyalty and conversion percentage, and 20% more engagement rates, all done by Facebook and Facebook users.
Peel
Peel is in a very difficult industry, therefore, their main job was to figure out how they could stand out. They decided to do so by creating ultra-thin phone cases as it’s both highly functional and looks really good. As a result, they decided to utilize Facebook video ads in order to tell their story of what differentiates their item from everyone else’s. Apart from paid social, however, was the fact that they also succeeded in organic social. They did so via Instagram, where they created a very stylistic Instagram feed. This was actually very important. Due to the fact that their selling point was the look, it was key to strengthen that message with the help of their profile. Another thing that they did well was user engagement. They did so by replying to customers on Instagram.
Their results were a whopping sixteen-time raise in revenue as well as an ROI that was three times higher.
Glu Mobile
This company is a smart-device game publisher that places a focus on original IP games such as Gun Bros, Zombie Defense, as well as Deer Hunter. Each one of their “freemium” games is playable on iOS, Android, Windows, and even MAC operating systems. This is big as it allows a number of various global audiences to interact with it.
They decided to create an Instagram campaign to boost app installations, specifically for their newest game, Diner Dash. Instagram was a good choice for them as they had a pretty wide audience segment to target. They also went into it on a limb, just to see if the platform was a profitable way of gaining new users. They brought the campaign to life with the help of ReFUEL4, that way they could successfully get followers from Instagram’s large number of foodies. By combining an actual chef with Diner Dash food items into the visual along with the CTA, or call-to-action, “Install Now”, they were able to see a huge increase in app installs. In addition to this, they utilized both Facebook’s Power Editor and Ads Manager, in order to make use of their targeting tools that way they would reach out to women, in specific, between the age of 18 to 45.
As a result, they saw a 39% increase since the time of their previous Instagram campaign and 800,000 impressions during the campaign.
Wayfair
This online retailer works to sell both affordable furniture and home goods. Since a large portion of their audience can be found on Instagram, they decided to take advantage of it. With the help of Instagram shopping, they were able to tag certain items in the image that way users could directly come across the landing page and make the purchase. This is exactly what Wayfair implemented into their social media strategy. However, let’s break it down some more.
They started off by creating a post that looked really good. Once an item in the picture was clicked on, the user was taken to their site where they could not only find the item, but they could also find every other item that could be bought in the post. As soon as the user was ready to buy it, they were sent straight to Wayfair’s site. As you can see, the process is very smooth and easy, which makes people actually want to shop.
In the end, though, none of these companies would have made it very long without a solution that works to identify and get rid of any of those nasty, human-like bots that can dissolve your advertising budget as well as one that’s able to analyze your user engagement outside of the social media platform that way any trends or obstacles can be uncovered. That’s exactly what our agency, TEA, or threat and engagement analytics, works to do. To learn more, visit our site to watch our free webinar.