You Can Finally See Everything

Threat Engagement Analytics

KEEP

CALM

AND

GOOGLE

ON

WE'VE GOT A SOLUTION FOR YOU!

Our goal was to develop software that can measure every visitor engagement on the website, identify and conclude what they did on the website. In one case our findings showed us that Google Adwords was sending up to 80% of garbage traffic to our client websites, and the remaining real traffic was measured for visitor engagement.

We've built that software and it's called TEA SOFTWARE, read the full story here.

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DETAILED MARKETING ANALYSIS

Identify the impact of remarketing efforts by measuring the engagement of each visitor with their specific marketing channels.For example if you have your ad posted on Google Pay Per Click, Facebook, and Banner Ads, how do you know what is performing? TEA will combine all the traffic data for each visitor such as first touch, last touch, linear exposure, ad position, and time decay to give you the results.

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THREATS

Cut up to 20% of your advertising budget by eliminating human-like botnets and clickfraud.For example if a visitor has mouse movement and his using a desktop computer, but it doesnt look like his using the mouse to scroll because it is jumping all over the screen, TEA will identify that as a bot. TEA stores over 10 million offender IP addresses and it can detect threats from Clickfraud by botnets and friendly Clickfraud from your competitors.

LEARN HOW TEA WORKS

Introduction (video)
How to Use TEA (video)
How To Optimize Your Website for Your Best Conversions (article)
How Design Affects Conversions (article)
How To: 1000% Increase in Engagement and 500% More Leads
Remarketing Explained (article)
Understand Clickfraud (article)
Fight Clickfraud (video)
Customer Consulting Meeting (video)

ENGAGEMENT

Cut up to 80% of advertising budget by eliminating visitors with poor engagement, and only focus on excellent engagement visitors.Once TEA identifies a visitor as being real, it starts to track the mouse movement of the visitor every five pixels. Once the visitor behavior is recorded, TEA will use thousands of algorithms to measure visitor engagement score based on the visitor behavior.

ENGAGEMENT TRENDS

Uncover your visitor obstacles and discover your true conversion rate for your website.For example if a visitor browses the search results for three minutes and then leaves without ever going to the product page, TEA will identify that as a trend. That trend will be called Poor Product Selection because you did not have products that the customer was trying to find on your website.

ENGAGEMENT TRENDS ANALYSIS

Realize visitor behavior trends that are damaging your sale conversions before those trends destroy your whole marketing campaign.Once you can eliminate any negative trends that are effecting your conversions then you will experience only good and excellent engagement from your visitors. As a result, you will finally discover your true conversion rate on your website.

REMARKETING SEGMENTATION

Cut up to 70% of remarketing budget by targeting real potential customers with relevant ads and not botnets or window shoppers.You can choose specific REAL VISITORS from specific engagement trends and laser focus on them. You dont have to wait for the customer to abandon the order at checkout, you can now identify real visitors that are abandoning the product page or shopping cart and start remarketing to them.

KEYWORDS

Eliminate the guess work to understand if your keywords are performing.You can monitor the health of each keyword that was responsible for sending you the traffic to your website. TEA will also make suggestions if you should Keep, Optimize or Drop the keywords.

TAGGING

Easily manage the measurement and marketing optimization tags on your website.Each campaign has sophisticated tags in order to identify which ad creative or ad placement is performing better than the other. Each keyword and referrer can be further broken down to specific tags so you can perform A/B testing against the different ad creative and ad placement.

REFERRERS

Eliminate the guess work to understand if all your referrers are performing.Traffic for each keyword may be referred by different referrers. Sometimes you will find that only one of the many referrers is responsible for the conversions for a specific campaign or keyword while others are sending fake and poor engagement traffic.

CAMPAIGN

Eliminate the guess work to understand if your whole campaign is performing.You can monitor the health of each individual campaign (ex: Google Adwords) and see how many real visitors and fake visitors came to your website from that campaign. You can also see the engagement score for real visitors, real visitor bounce rate, and real visitor time on the site and the health of the overall campaign.

DASHBOARD

360 Degree Overview of all your marketing campaigns.

OPTIMIZE

Recorded TEA Consulting Sessions

Optimize your webpages using the below recommendations and you will experience your best conversion rates.

OPTIMIZE PPC

What if you can just stop worrying about SEO? What if you can spend $1,000 in Google Adwords and make $20,000 in gross sales. What if you can just make a system that works day in and day out? You would never have to worry about generating leads and sales again because it would be automated with consistent results. Let me tell you why I know that it is possible because we developed a system for ourselves that can give us as many leads as we want. We control the flow of new customers with our advertising, and we can increase and decrease the amount of leads at any given time at low cost with consistent results. Read more here

OPTIMIZE SEARCH RESULTS

When Real High Engaged visitors are browsing your search result pages for more than one minute and never visit a product page, this will trigger a negative trend inside TEA called Poor Product Selection.

NOTE: This is impossible to detect with Google Analytics, or any other analytics because first you must confirm the visitor is a real human, otherwise, you will be optimizing for botnets. TEA is the only analytics in the world that can automatically detect real human visitors, and analyze them. Read more here

OPTIMIZE PRODUCT WEBPAGES

You are so concerned about having one step checkout, and a way to monitor abandoned orders on your website. But you never ask about product page abandonment. Did you know that sixty percent of your potential customers abandon your website from the product page before they even reach the shopping cart or checkout? There is so much hype about trying to save 10 orders per month from abandon carts, but no action about saving the majority of your potential customers. Read more here

OPTIMIZE BOUNCE RATE

Google Analytics bounce rate shows you that half of your visitors that come to your website leave immediately. Majority of eCommerce websites have an average of fifty percent bounce rate, and no one seems to have a definite answer on how to lower it. Bounce Rate in simple English is the percentage of visitors who enter your website and leave within five seconds.

A high bounce rate can be due to a number of things, but usually falls into one of three categories... Read more here

OPTIMIZE CHECKOUT

You finally start getting decent traffic to your website, as well as new customers registering every day. Then all of sudden you see this shocking metric in your BackOffice, fifty percent of your customers have abandoned your checkout process.

You go to Google and search for How to reduce checkout Abandoned Rate, and then you get a bunch of bloggers (stupidvisors) writing the same c-r-a-p that has nothing to do with checkout abandonment. Read more here

OPTIMIZE CONTACT WEBPAGE

The purpose of a website is to work for you 24/7, and act as a sales agent for your company. But you know that your website is far from being a perfect salesman, after all it does not convert as well as you can in real life.

Even though the website is available to do the transactions for you, it lacks the human touch. There is a very interesting video , about how we process information in our brains. They say that content is only responsible for seven percent of convincing the customer to buy from you, 38% is tonality which your website lacks, and 55% is the visual aspect that your website most likely lacks as well. Read more here

TEA TUTORIALS

TESTIMONIALS

HOW TEA HELPED US INCREASE ENGAGEMENT BY 1000% AND GENERATE 500% MORE LEADS

TEA stands for Threat and Engagement Analytics, and it is built into Shopping Cart Elite. TEA is similar to Google Analytics, except unlike Google Analytics it will actually show you visitor data that matters. TEA will get rid of all the noise from your visitor analytics, and tell you exactly what your visitors are experiencing. Then you can make a decision if you approve of their experience, or if you should change something about it.

After six years, we finally moved Shopping Cart Elite website on to Shopping Cart Elite platform, and we couldnt wait to use TEA to optimize it. Weve spent over a year building this website, making videos for it, optimizing content for it, and choosing a dozen features out of a few thousand that we have that would be showcased on the website.

DAY 1

Goal: Visitors should browse the website for five minutes

Shopping Cart Elite is an enterprise ecommerce software that is priced for small businesses. It is crucial for us to have our visitors browse our whole website to learn more about how we can help their business.

Our software can easily power a company that generates $100M revenue. However, our focus is to bring Shopping Cart Elite to small businesses, and we needed to be aligned with a price that small businesses can afford. We came up with three competitive packages that are truly affordable to small businesses.

Challenge: They are not browsing the website!

The problem with the packages is they are straightforward. Instead of tippy toeing around the tulips, we decided on three flat price packages that would include complete END TO END solution. It includes unlimited everything as well as free design, data, setup, development, and all of the features that Shopping Cart Elite has to offer.

The challenge is to get visitors to understand what they are buying because if they are only looking at the price and nothing else, we seem to be a lot more expensive. However, if they do the math, and compare it with any ecommerce solution in the industry, plus all the upsells they will need to buy to match Shopping Cart Elite functionality, we are a fraction of the cost.

After monitoring the website for a few hours using TEA, we started to see a trend that visitors are visiting the homepage for 30 seconds, then the price webpage for 15 seconds and then leaving the website.

Most businesses that launch their new websites and do not optimize their customer website experience the next day because they dont have the tools to do it. They just launch their new website and move on to their daily grind. If we were to do that with Shopping Cart Elite, we wouldve started generating fewer leads with the new website than we did with the old website.

Resolution: Move the prices down the page

We decided to move the prices down the webpage, so the visitor will read what they are buying before they see the price.

DAY 2

Challenge: They are still not browsing the website!

Moving the price down helped, the visitors were spending two extra minutes on the pricing webpage before leaving, but they still werent browsing the website to see what our software even does.

Resolution: Remove the Price from the Header

We figured that if we hide the link to the prices somewhere else on the webpage then the visitors will start browsing our website. The potential customers that will truly be interested in Shopping Cart Elite will find their way to the pricing webpage if they browse the website for a few minutes. If they dont find the pricing, and they dont inquire, well they are probably not the right type of customer for us anyway.

Our marketing team was concerned that by removing the price link from the header, we will start to generate the wrong type of leads. In fact, anyone I asked about that idea, said it was a BAD IDEA.

I thought it was a brilliant idea, and I had TEA to prove it. We removed the link and waited one day. The pricing link was moved to the bottom of the website. In addition, we put a case study on the pricing webpage about the differences between Shopping Cart Elite and any of our competitors. We also added a video that explained why it makes sense to buy Shopping Cart Elite versus any other solution in the market that promotes cheap prices but has a hidden agenda to extract money by upselling app partner software because their own software is garbage vaporware.

DAY 3

RESULTS: IT WORKED!

Average visitors stayed on our website for ten minutes, and surprisingly 90% of these visitors found the pricing webpage. We also started getting a lot more leads that were interested in Shopping Cart Elite.

On our old website we would get an average of 3 leads per day. Our new TEA optimized website started to get 15 leads per day. Not only did our leads increase by 500% overnight, but the quality of the leads were much better because the visitors took their time to learn about our product, and they saw value in it.

If we did not have TEA, there is no way that we would be able to optimize our website in 24 hours, definitely, not with Google Analytics, or with any other affordable analytics software in the industry. We have over 1,000 visitors per day, and TEA pinpoints trends from truly potential customers. Instead of analyzing 1,000 visitors per day, I only need to review 50 that I need to worry about. I cant even imagine how disappointing and frustrating our experience would have been without TEA in place.

CONCLUSION

You may be stuck in your daily grind, and you may not even realize that a few little tweaks on your website can make an enormous difference in your sales. In our case, a few minutes of work resulted in a projected three million dollars per year.

We use TEA not only to measure engagement, but to also fine-tune our paid marketing campaigns, remarketing campaigns, and find out more about what our customers like and dont like.

Just imagine what you can do with Google Adwords, if you can guarantee that every dollar that you spent would result in positive return on investment. You no longer need to take risks, you can take low calculated risks using TEA.

TEA is our secret to become $100M company, and we have a clear direction on how to use it to get there.

We improve TEA every month, we use it every day, and we want TEA to be your secret as well. If you want to grow your company sales double, triple or quadruple, then TEA is the tool you need to have under your belt. If you dont use TEA you will have an extremely hard time growing without it.

You may feel that our opinion is biased but we can tell you one thing, that we use it every single day for ourselves and for our clients, and we find tremendous value in it.