Client

Everything Truck Parts is one of the largest online marketplaces of light, medium, and heavy duty truck parts. They sell parts to support buses, forklifts, and off-road vehicles and offer thousands of parts from all the leading manufacturers for heavy duty trucks, transit, school bus, light duty and medium duty vehicles, trailers, forklifts and more. Based in Westfield, IN, the company was founded by a team of heavy duty truck specialists with more than 35 years of experience in the aftermarket commercial truck distribution industry.

Obstacle

Everything Truck Parts major obstacle was finding a shopping cart that would work with the high level of custom development they needed both in the front-end and back-end. On the back-end they required better order fulfillment for the dropshipping side of their business. For instance, when a customer places an order a different packing slip needed to be sent to each dropshipper with specific instructions. They also wanted to offer customers the ability to do 3rd party shipping on their website and to use SEMA data for vehicle lookups. On the front-end they wanted specific design elements and to offer their customers specific brands. Lastly, they needed more staff to add additional data, monitor adwords campaigns against clickfraud, and optimize their website.

Strategy

With Shopping Cart Elite at their side, Everything Truck Parts was able to streamline and automate the search and delivery of hard-to-find parts, resulting in a faster and more efficient way for their customers to find everything truck related from one trusted source.