|
Look through any fashion magazine and you'll quickly come to understand that fashion is the act of making a costume. This clothing isn't primarily functional (if we define function in this case as warmth, or modesty, or having a pocket to keep keys handy). No, it's a costume. And costumes are an artifice designed to remind us of something else. So packaging is a costume. The experience of entering a store is a costume. Typography is a costume. The design of your website is a costume. There are very few ways to make something perfectly functional. There are a billion ways to invent a costume. Most marketing, then, is costume work, not the search for the most efficient function. Your form can follow your function, sure, but without a costume, it's naked. SOURCE: http://bit.ly/16vj0aA, this factual content has not been modified from the source. This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is strictly for educational purposes and is not made for any kind of commercial purposes of this blog. |
|