The Swimming Pool Test for Successful Sales

Podcast

Since all sales people will pretend business is great, they used the swimming pool test to find out who the truly successful sales people were in their target industry, figuring if they could afford to own a swimming pool, they were probably doing pretty well. They approached those folks to find out what product features would be really useful to their target market.

The great thing about this approach, is that if a top sales leader in a network marketing firm likes your product, its a safe bet that you will end up selling to many of the folks in their downline the sales reps who work under them.

Key Online Marketing Lessons

• Do thorough market research and planning. It is a lot cheaper to change a design decision before any coding has been done than to launch and have to change later.

• Great support breeds referrals and sales. Sounds obvious but, like the legendary Nordstroms department store that would take product returns even on products they knew they had never sold, helping customers solve problems even if it isnt your software that is at fault will create incredible loyalty and inspire people to tell others about you.

• Use a Things To Do When I Dont Know What To Do list. I loved this suggestion for how to ensure you keep moving forward even in the face of an overwhelming number of things that need doing. When indecision hits, having this list beside you will help keep you focused on whats really important.

What tricks to you use to keep yourself moving forward in your business?

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