Its Time to Take Your eCommerce Site To Next Level

If youre thinking its time you made the move to a new ecommerce website, or if youre unsure of whether youve reached that point. Ask yourself the following questions:

If your website cannot be found in the major search engines this is often due to design and code issues, which can best be resolved with a new website. In todays online consumer world, no business can afford not to be found in the search engines where potential customers are searching for your products and services. There is little point to having a website if no one can find it.

If your visitor-to-sales conversion rate is low, this can be due to many site related factors such as your site design, page load times, and shopping cart functionality.

If your website isnt using the latest ecommerce technology, savvy online shoppers are aware of this and are likely to abandon making a purchase from a site that seems less than professional or outdated.

If your website isnt easy to manage from anywhere, at anytime, youre missing out on opportunity. Successful ecommerce companies are able to adapt and react to market changes and update site content on the fly. If your ecommerce platform doesnt allow you to easily do this, youre at a competitive disadvantage to your competitors that can.

If your ecommerce website cannot easily grow with your business as your needs evolve, you will either be in a position to stick with a website that is outdated, or change to a completely different platform each time you outgrow your existing website. If your current site isnt highly scalable to grow as your needs change, it is a hindrance to your business.

If your website cannot effectively compete with your competitors, youre doing your competitors a favor. Think of it this way, if you go to website A and are impressed, and then you go to website B which looks less than professional (and outdated), more than likely you will hit the back button on your browser and contact the company at website A. This being the case, if your website isnt presenting your business in the best possible light, it is more than likely doing more harm to your business than good.

These six questions are just a small example of the many questions that should be asked in determining if its time for you to take action on establishing a new website. In todays hyper-competitive world of the internet, and the state of the current economy, you cannot afford to have a website that isnt reinforcing your brand and producing measurable bottom line results.

If you think its time to take your ecommerce site to next level let us know. You will be amazed by the capabilities of our ecommerce solutions and how they can help your business sell more both online and in-store.