What Everybody Ought to Know About SEO

1) IT IS OFFICIAL. SOCIAL MEDIA NOW AFFECTS YOUR SEARCH RANKING RESULTS AND ITS ONLY THE BEGINNING.

Google will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results,

Stick Google Plus Buttons On Your Pages, Or Your Search Traffic Suffers

Introduced in March, the +1 sharing button debuted with little incentive for web surfers to click on it. If you +1-ed a story on a website that embedded the button, your profile picture would display next to the URL when a friend of yours ran a search with results that included that URL.

So the next step of using what people are liking, sharing and buzzing about online to rearrange search results is obvious enough.

(1) Social Signals Are Getting Stronger
Although the second study was a cleaner data-set, in the sense of the timeframe, the jump in the social signal correlations was notable. I think its pretty clear that social signals are gaining momentum and driving more traffic in 2011.
(2) People Use Multiple Social Signals
While theres such a thing as overkill, people will click on both the Like button and +1 button, so dont shy away from using both. I didnt analyze Tweets in the follow-up, since a Re-tweet feels like a qualitatively different action (its more than a vote).

The huge weight placed by Bing on user interaction with the search results as a ranking factor. This was amazing stuff. Basically, Bing is willing to test any page by indexing it. In fact you can pretty much directly inject any URL you want into their search results using the Submit URL feature of Bing Webmaster Tools. Then they will test it, and if the click interaction data is bad, out (or down) you go.
The ranking of what priorities for publishers in Duanes eyes. #1 Content #2 Social Media #3 Links. Links were rated as the third most important area. Third.

HOW TO ADDRESS THIS - START USING THE SEO > SOCIAL MEDIA MODULE INSIDE SHOPPING CART ELITE. READ TUTORIAL HERE

REFERENCES

Wired

SEO Moz

StoneTemple

2) CONTENT IS MORE IMPORTANT THEN EVER. BUT YOUR TITLE WILL ACTUALLY BE THE DRIVER.

You can read the full transcript here, but to sum it up. Your title better be catchy enough to drive a high Click through Ratio or you will lose the ranking results.

You better have unique descriptions or you have NO CHANCE of ranking in Bing/Yahoo. End of Story and this transcript has confirmed it.

3) THIS IS THE BEST IMAGE OF WHAT CONVERTS AND WHAT DOESNT I HAVE EVER SEEN

Pay attention to the sales closing methods and sales consideration methods. You want to sell anything? You better implement those and not just try to get traffic which will put you right into the AWARENESS SECTION!