1. Clearly list all products and services your business offers on your website, even if you dont offer them for sale online.This one often stumps many businesses that sell online who also have brick and mortar locations. For example, lets say you sell dresses on your website but also offer alteration services at your store locations. Not mentioning that you offer alteration services for your local area customers on your website is a huge mistake. Just think about how many more phone calls, store visits, and ultimately sales such a simple piece of information could generate for your business.

2. Send an email newsletter to people on your email subscriber list and make sure to include a reminder of the products and services your business offers.It isnt uncommon to receive email newsletters from businesses that are about one specific offer that is of no interest to you. Now imagine if that same newsletter sparked your interest by mentioning another product or service offerings you were currently shopping for. Bet you would visit the site to check it out. Especially if its from a company you have done business with before and you trust.

3. Use an email signature on all outgoing emails such as customer service emails and shipping notices that describe your product and service offerings and provide a link back to you website.Think about how many emails your business sends every day. Now imagine if each one told the recipient of all that your business offers and allowed them to click a link to immediately go to your website. As basic as this may sound, its amazing how many businesses are still not maximizing this simple marketing tool.

4. With every order you ship, sell in store, or service you provide, give your customer a flyer that also provides an overview of all of products and services you sell along with your current promotional offers.This is one of the easiest ways to increase sales. For example, a customer may have bought a dress on your website, at your store, or had you do alteration work and not known you sell other items that they would like to buy. Keep in mind that flyers are also viral - they can easily be passed around and shared with others.

Remember, if youre not clearly telling people of all that you offer and how you can help them, theyll take their business elsewhere. How many of these ideas are you applying and maximizing?