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Who are you trying to reach? If you say you are trying to reach everyone, I'll know you're likely to reach no one. How specifically can you identify the psychographics, worldview and needs of the people we seek to change? Why do they decide to support us? In order to earn the donation, make the sale, generate the buzz, we need to change people somehow. When we change them, what happens? What story do they tell themselves? What do you need in order to make this happen more often? What resources, tools or facts need to be present for this to work for you? What do we have to change about our products, our services or our people? How do you know? SOURCE: http://bit.ly/16tpqHj, this factual content has not been modified from the source. This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is strictly for educational purposes and is not made for any kind of commercial purposes of this blog. |
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